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Case Studies

162 HIGH-INTENT LEADS IN 30 DAYS WITH GOOGLE SEARCH ADS

Google Ads case study: this is what happens when you stop running “general ads” and start buying demand from people already searching for your service.
Service

Paid Ads

Client

Lekki Prime Dental Studio (Lagos)

Date

March, 2026

THE PROBLEM

They didn’t want “awareness.” They wanted high-intent leads — people actively searching with money in hand.

They had tried ads before, but results were inconsistent and lead quality wasn’t great. The main issue wasn’t budget. The issue was that the system wasn’t built for buyer intent.

BEFORE (BASELINE)
In the month before the rebuild:

  • Leads/month (from search): 48
  • Average CPL: ₦6,100
  • Lead quality: mixed (many generic enquiries)
  • Appointment booking rate: 17%
  • Tracking: incomplete (hard to know what keyword/ad actually produced leads)

What was BROKEN:

  • Keywords were too broad (attracting the wrong searches)
  • No strong negative keyword list (wasted spend)
  • Ad groups were not structured by service/intent
  • Landing page didn’t match search intent clearly
  • Conversion tracking wasn’t reliable (optimization was guesswork)
  • No clear “next step” flow for leads (some cooled off)

What NEULEAD CHANGED

Rebuilt the Search campaign around buyer intent
We focused on “ready-to-buy” keywords (service + location + urgency) and separated campaigns by intent.

Tightened targeting + added negative keywords
We removed irrelevant searches and kept spend on searches that convert.

Wrote ads that match the exact search
Better headlines, clearer value, stronger CTA, and extensions that increase trust.

Fixed conversion tracking (so Google can optimize properly)
Tracked the real actions: form submits, WhatsApp clicks, call clicks, and booking confirmations (where applicable).
(Use official docs as dofollow links: Google Ads conversion tracking + GA4 setup.)

Tightened the landing page flow
Clear offer, proof blocks, fast mobile layout, and a cleaner form that improves lead quality.

Weekly optimization
We reviewed search terms, paused losers, scaled winners, refined bids, and improved ad copy consistently.

RESULT

WITHIN 30 DAYS

  • Leads generated: 162
  • CPL: ₦2,950 (down from ₦6,100)
  • Appointment booking rate: 34% (up from 17%)
  • Lead quality improved (more “I want to book” enquiries vs casual questions)
  • Better visibility into what works (keyword → ad → conversion is measurable)

WHY THIS WORKED

Google Ads works best when you buy intent, not attention.

When your keywords are clean, tracking is correct, and the landing page matches the search, Google Ads becomes predictable — not a gamble.

No vanity metrics • Tracking-first • Mobile-first • Built for revenue